Connecting the Strategy with the Psychology of the Business

This groundbreaking book will transform the way organizations are perceived. Annamaria Garden has applied the fundamental principles of psychology to the modern organization.

As a result, a whole range of issues, such as identity, image, strategy, and work design are presented in terms of one cohesive framework. It provides a clear understanding of how to 'read' an organization, revealing the underlying perceptions held by customers and staff.

Reading the Mind of the Organization explains:

• Why some companies have presence and can easily claim space in the market, while others find it difficult
• Why some companies find it hard to achieve the internal change that is required to meet external changes
• Why some companies are believable in what they say and others create mixed messages.

Guidance is given on how to identify what is special and unique about an organization, and how this can be nurtured and cultivated. Emphasis is placed on how change can be introduced successfully by ensuring that the strategy and the psychology of the organization are integrated, and how work can be designed in such a way that it creates 'virtuous circles' that meet the needs of the individual employees and the organization at the same time.

Most important of all, Reading the Mind of the Organization makes the invisible, intangible assets of an organization - its psychological assets - both visible and manageable.