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Call Centre Customer Care Pocketbook  
ISBN1903776333

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Author: Mike Applegarth, Adrian Gutteridge and Keith Posner
 
Internet transactions offer customers convenience but remote trading has its price: customers feel much less loyalty to individual companies and the loss of face-to-face contact can result in poor or non-existent customer service. The Call Centre Customer Care Pocketbook addresses these issues, and looks at how to retain customer loyalty and offer good service in the digital age.
 
(Publisher: Pocketbook)
 
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