Launching New Products and Services Without Failure

The ability of Six Sigma as a corporate strategy for excellent customer quality has been clearly demonstrated in the growing number of organizations to adopt this approach. However, the real prize lies with ‘advanced’ Six Sigma applied directly to the design and implementation of new products and services and which fulfil customer needs and requirements from day one.

This book provides a detailed resource of guidance and inspiration covering all the aspects of business strategy, design, project management and execution necessary for the successful introduction of new products and services under the auspices of a customer-focused Six Sigma approach. With a clear discussion of all the aspects that contribute to the commercial design and launch of new products, services and supporting processes, this work lays the foundation for any organization to take on board Design for Six Sigma.

 

(Publisher: Gower)

 

(Normally delivered within 5-7 days).