Despite having the largest and most diverse population of students ever, recruiting talented graduates has become more expensive, and increasingly competitive for organizations. There is so much more to it than meets the eye, from projecting the right corporate image, defining the competencies required, through to advertising, selection and finally induction and retention. This is the first book to bring together all the crucial elements to enable employers to understand what it is they need, how graduate expectations are changing, and be able to think through their strategy and put it into practice.

The Graduate Recruitment Manual is based on a mixture of original research, case studies, literature review and practical experience. It identifies the issues that organizations face including:

• The corporate images which appeal to students;
• How to ensure their advertising brings in the right kind of applications; and
• How to define their needs and select candidates on that basis.

These are followed by oft ignored issues like induction, international roles, the growth in ethnic minority graduates and how to retain the high flyer and middle ranking graduate employee.

This is the most comprehensive book on the subject, it contains best practice standards and a wealth of hints and tips on how to conduct efficient and cost effective graduate recruitment.

 

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