The aims of the workbook are to give you an overview of the factors in the environment that exert influence on an organisation, to demonstrate how these environmental factors affect an organisation and to provide and explain techniques for analysing these forces.
Target Audience
Middle and Senior Managers
Post Grad and/or Post experience Managers
Anybody wanting to develop skills and knowledge in a particular management field at postgraduate or post experience level.
Objectives
Understand the purpose of an organisation, its customers and stakeholders
Analyse competing interests and know how to prioritise interests prior to setting business goals
Understand and apply PESTLE analysis
Use Porter's generic strategies model
Understand the principles of market segmentation and coverage
Carry out effective and appropriate market research
Build a scenario for an organisation, using identified forces in the environment
Show a clear understanding of the way that the environment affects and is affected by the organisation
List Of Contents
The organisation and its environment, The Organisation and its Business, Strategy formulation,
The strategy framework, The organisation's purpose, Stakeholders, Stakeholder expectations
Power and influence, Balancing different expectations, Balancing stakeholder interests, Stakeholder reactions,
Addressing stakeholder needs, Feasibility, Strategic goals and plans, The Organisation and the Macro-environment
Why it is important to analyse forces in the macro-environment
What can you review? An introduction to PESTLE analysis
Political factors, Operating in global political environments
Other political factors affecting organisations, Economic factors
Social factors, Technological factors, Legislative factors,
Ecological (or environmental) factors, Completing a PESTLE analysis, Impact analysis, The Organisation and the Competitive Environment, Key success factors (KSFs)
Benchmarking Five forces analysis - The bargaining strength of buyers and suppliers, The threat of substitute products and new entrants, The nature and extent of competitive rivalry
Using the five forces model, Analysing the industry mind-set
Beyond the five forces, The Organisation and the Market
'Think Customer' , Starting with the customer, Competition
Analysing the market: Porter's generic strategies, Focus
Changes in the market environment, Customer expectations
Customer perceptions, Dimensions of service quality
Customer loyalty – the jewel in the crown, Understanding customers, Customer profiling, Market segmentation
Market coverage analysis, Market research – knowing the market and keeping ahead of the game, Conducting ongoing market research, Methods of market research, Future Scenarios
Organisations in a turbulent environment, Scenario-building
Using the scenario-building technique, How to build scenarios
(Normally delivered within 5-10 days).
(Publisher: Select Knowledge) |
