This workbook covers an introduction to e-Business, the impact of e-Business on future organizations, building an e-Business system, building e-Business into the current organisational structure, resources for development of e-Business, customer relationship management, e-Business products, marketing on the Internet, implementing e-Business, e-Business and organisational change culture and other e-Business issues.
Target Audience
- Middle and Senior Managers
- Post Grad and/or Post experience Managers
Anybody wanting to develop skills and knowledge in a particular management field at postgraduate or post experience level.
Objectives
Introduce students to the concept of e-Business
Show students how e-Business will impact on organisations in the future
Demonstrate how e-Business can be incorporated into an organisation’s structure
Enable students to explain the key factors in building a successful e-business
Enable students to explain the competences and resources needed to build e-business
Enable students to explain how e-business affects customer relationships
Enable students to identify suitable strategies for implementing e-Business in their organisation
Introduce students to resource and legal issues surrounding e-Business
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