This workbook starts with the internal dimension of strategic analysis and the balanced scorecard. Then it deals with the process of strategy formulation and reviews the various approaches available for strategy development and choice of strategy. Finally the workbook examines strategy implementation and the ways in which organisations can be transformed and developed to meet new strategic needs.

Target Audience

• Middle and Senior Managers
• Post Grad and/or Post experience Managers

Anybody wanting to develop skills and knowledge in a particular management field at postgraduate or post experience level.

Objectives

• Build upon the information gained in External Environment and use this to complete an analysis of an organisation’s strategic planning.
• Undertake a critical internal analysis of an organisation’s internal environment including stakeholders.
• Differentiate critical factors in the internal environments of a variety of case study organisations.
• Understand the effects of organisational culture on the internal environment and explain how this culture may affect organisational structure, actions and results.
• Anticipate and describe the major consequences of a number of different scenarios given a variety of circumstances.
• Justify a future strategic course of action under a given set of circumstances

List Of Contents