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Managing in the New Millennium
ISBN744600510

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Product Overview

This workbook focuses on analysing the environment, focusing on industry structure, analysing the organisation’s capabilities, developing and using a SWOT analysis, focusing on strategic options and evaluating and implementing strategy.

Target Audience

Middle and Senior Managers
Post Grad and/or Post experience Managers

Anybody wanting to develop skills and knowledge in a particular management field at postgraduate or post experience level.

Objectives

Enable students to identify key internal and external influences on organisations
Enable students to describe the forces that affect competition patterns
Enable students to assess the forces that affect their own organisation
Enable students to analyse the different capabilities within their organisation
Enable students to carry out and use a SWOT analysis of their business unit
Enable students to assess strategic options
Enable students to implement and evaluate different appropriate strategie

List Of Contents

Analysing the environment
The organisation as an open system
Internal influences on the organisation
External influences on the organisation
Why do the various influences matter?
Focusing on industry structure
Globalisation and competition
The level of competition
Competition and your organisation
Analysing the organisation’s capabilities
Strategy
Strategic capability
Developing and using a SWOT analysis
The SWOT framework
Critical success factors
Actions arising from SWOT
Focusing on strategic options
Generic strategies
Expansion strategies
Portfolio strategies
Evaluating and implementing strategy
Evaluating strategy
Implementing strategy
The learning organisation

(Publisher: Select Knowledge)

(Normally delivered within 5-10 days)

Price: £35.00