Product Overview

This workbook addresses the question of how you and your organisation function in the markets in which you operate. It considers the importance of maximising your performance and satisfying the needs of your customers so that you gain, and maintain, market share.

Target Audience

• Middle and Senior Managers
• Post Grad and/or Post experience Managers

Anybody wanting to develop skills and knowledge in a particular management field at postgraduate or post experience level.

Objectives

• Clarifies the concept of marketing and the principles that underpin marketing techniques
• Analyses the marketing function and how it is integral to the success of your organisation as a whole
• Helps you to review your own work and look at ways in which you can market your own products and services more successfully

List Of Contents