Author: Carole Railton
Branding is everywhere - from large multi nationals to small and medium enterprises. But all organisations rely on what their people do and say and how they behave day in, day out.
In A Useful Guide to Personal Branding we will be exploring how to create your personal brand and build your reputation so that you will be instantly recognisable as a distinctive brand in your market place.
Personal Branding is a method of self-help, improvement and personal promotion for both self-employed and employees. People will be able to be attracted to you and what you offer if you get this right. Personal branding is a powerful tool that is used to promote you as an individual.
This Useful Guide is a downloadable ebook.
Who is this Useful Guide for?
This Useful Guide is for you if you want some help in developing how you and your company come across and how people, prospects and customers perceive you.
A personal brand represents your promise of how you will run your business/personal life and what customers, your employees and managers can expect from you.
What does A Useful Guide to Personal Branding cover?
In this 72 page Useful Guide you will ...
- Understand what personal branding is and where you are now
- Learn how you acquire and develop your personal brand
- Be aware of how you enhance and develop your personal brand in the future
The Useful Guide includes a downloadable MS Word toolkit with exercises to help you along the way and also has an online questionnaire which you can use to gain valuable feedback from your colleagues regarding their perception of your personal brand.
By using the advice and exercises in this Useful Guide you will be able to measure the changes in the perception of your brand brought about by your actions.
About the Author
Carole Railton has extensive worldwide business experience. She runs a global organisation, Life After Branding, which is dedicated to working with companies in the fast lane or heading that way. Life After Branding specialises in behavioural change in individuals for commercial results by raising awareness. Carole has worked in Nigeria for CFAO and Coca Cola in Eastern Europe. Carole is an expert at Focus.com in the States and she consults, gives talks, coaches and regularly writes articles for both health and events magazines.
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