Based partly on IBM’s own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground-breaking book shows how companies can increase sales and improve margins by introducing a range of solutions. Drawing on IBM’s extensive experience of working with clients all over the world, the book is packed with examples from a diverse range of industries. Highly readable and fast-paced, Business Solutions on Demand emphasizes the fact that for today’s business to compete and survive, it has to exceed the expectations of its customers. This is a stimulating read for business leaders, sales and marketing professionals and all those committed to improving business performance.

 

(Publisher: Kogan Page).