Author: Mike Applegarth, Adrian Gutteridge and Keith Posner
Internet transactions offer customers convenience but remote trading has its price: customers feel much less loyalty to individual companies and the loss of face-to-face contact can result in poor or non-existent customer service. The Call Centre Customer Care Pocketbook addresses these issues, and looks at how to retain customer loyalty and offer good service in the digital age.
(Publisher: Pocketbook)
(Dispatched direct from supplier). |