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Author: Jean-Claude Larreche
Beyond strategy, great business leadership requires building intangible assets for sustainable long-term success. Market-based capabilities are intangible assets that influence the competitive success of a firm in its markets. In this piece, Jean-Claude Larréché, sets out his views on four selected key issues concerning market-based capabilities.
(5 page electronic summary from Bookbytes.)
(Publisher: Bookbytes) | 
