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Author: Chris Fox, Penny Carté A Practical Guide to International Business Communication
As globalization gathers momentum, the contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.
Bridging the Culture Gap, written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international clients. You'll find out how to:
- Interpret the party line
- Communicate with style
- Get your message across
- Play the conversation game
- Be sensitive to other cultures
- Mind your manners
- Avoid the usual faux pas
- Win the deal
and so much more.
Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned.
(Publisher: Kogan Page)
(Normally delivered within 5-7 days) | 
