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Author: Robert Gentle Raise Your Profile and Attract New Business
As a consultant, you’re almost certainly looking for new business. But are you going about it in the right way? Perhaps as many as 9 out of 10 consultants waste their energy chasing new business, instead of building a market profile that will encourage new business to come to them.
Consultant – Market Yourself teaches you how to build that market profile, using both obvious and not-so-obvious techniques, with advice on:
- Getting into the media;
- Hitting the lecture circuit;
- Writing books and research reports;
- Issuing a regular newsletter;
- Producing advertising that works;
- Getting listed in national directories;
- Promoting yourself at trade exhibitions;
- Formulating a practical marketing strategy.
With an emphasis on practice rather than theory, the book illustrates key points with relevant examples and real-life case studies. Author Robert Gentle, a practising consultant, has used these techniques successfully for more than 10 years, both for himself and his corporate clients. Consultant – Market Yourself is essential reading for consultants in every industry sector, from management and finance to human resources and communications.
(Publisher: Kogan Page)
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