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Author: Peter Bernstein
What is the long-run? According to Bernstein, the term is sometimes used to imply a return to normality, a time when current difficulties—or even the current state of good business—will come back to the ‘average’ state. he discusses the two common usages of the term and suggests that accurate information and managerial control can make long-run decisions less risky.
(5 page electronic summary from Bookbytes.)
(Publisher: Bookbytes) | 
