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Author: Patty Seybold
Patty Seybold is best known for her Customers.com. In this summary Patty Seybold argues that competitive advantage in the future will reside in ‘customer capital’ the quality of relationships that companies create with their customers. The new economy, she asserts, is a customer economy.
(5 page electronic summary from Bookbytes.)
(Publisher: Bookbytes) | 
