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Author: Chris Voss
The growth of the Web and Internet as new channels, the growth in their use by customers, and the flood of companies entering the market, presents a series of key challenges to companies. It is easy and cheap to put up a website. But to create an environment delivering effective service on the Web to a significant proportion of your customer base requires an e-service strategy.
(5 page electronic summary from Bookbytes.)
(Publisher: Bookbytes) | 
